The Griffith Foundation
The Client
The Griffith Foundation advocates along with the insurance industry to promote more insurance based education in high schools around the country.
The Challenge
Create an instructional kit to provide insurance agents that guides them through the process of working with a local teacher.
Specific Goals:
- The primary piece is an Education binder carrys a brochure targeted to teachers explaining who the Griffith Foundation is, what the Insurance Education Institute offers and why they are of benefit to the teacher.
- Create complimentary seminar invitations, DVD's, and other collateral to assist agents.
The Solution
WDA created a custom program binder, with instructional materials, section tabs, and DVD's that was assembly in-house and mailed to agents around the country. Follow-up materials were then created to announce future events and meetings.